Publications:
Balanced Scorecard as an Evaluation Tool for Product Service System Strategy Development

This paper is an attempt to develop an applicable product service system strategy development methodology for SMEs with a focus on Balanced Scorecard.

Article: Print

$US10.00

Article: Electronic

$US5.00
Brand Image Communication through Multicultural

This study examines the role and impact of Coca-Cola and Pepsi advertising with in a cross-cultural developing brand image.

Article: Print

$US10.00

Article: Electronic

$US5.00
Let Students Walk and Talk While Learning CAD: Changing Mediation Effect of Social Network Behaviors

Learning CAD is difficult for students because of building procedural knowledge. In fact, students’ social network behaviors mediate the learning model at beginning and that mediation changing over time.

Article: Print

$US10.00

Published online: April 3, 2014

$US5.00
Competitive Identity of a Nation

This research fills a gap in current literature and provides an operational definition of competitive identity of a nation.

Article: Print

$US10.00

Published online: December 30, 2014

$US5.00